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Work Experience


Northeastern University-Seattle

June 2015 - October 2016
Seattle, WA
Marketing Manager
  • Directed regional efforts to implement go-to-market program strategies, increase brand awareness, and establish bicoastal marketing workflows.
  • Established prospective student lead pipelines through digital engagement strategy and partnership nurturing in Seattle area.
  • Amplified digital reach and audience engagement by developing editorial content strategy, email and social advertising (+3.5mm paid, +0.5mm organic impressions, FY16) Facebook, Twitter, LinkedIn, Youtube, Google+.
  • Led content architecture overhaul for new website launch and weekly editorial blog (Wordpress).

Catalysis

December 2013 – June 2015
Seattle, WA
Interactive Producer
  • Exceeded client expectations with efficient management of email, web, social and database projects from concept to delivery: Microsoft Online Services, Gap Brands, ExactTarget and The Gates Foundation.
  • Took on leadership roles to expanded projects’ scope, sell new business, and streamline internal PM processes managing developer and QA resources.
  • Owned $125,000/monthly billings, wrote SOWs estimating project scope.
  • Executed 2,000+ email ExactTarget/Salesforce Marketing Cloud campaigns.
  • Managed Sitecore CMS for global, multi-language website.
  • Oversaw development process for internationally-compliant landing pages.

Major League Baseball Advanced Media

May 2010 – October 2014
New York, NY / Remote
Streaming Media Assistant/ Gameday Monitor - 4 years
  • Ensured positive user experience of MLB.TV and GameDay live streaming.
  • Executed QA testing of video and audio stream quality, feature accuracy and historical significance, troubleshooting issues directly with engineers.

MXM Social (Formerly New Media Strategies)

June 2012 – July 2013
Los Angeles, CA
Social Media Community Manager
  • Award-winning social platform management for NBC’s The Voice, increasing social presence by 172% adding +6.5 million new fans across platforms (Facebook, Twitter, Instagram, Tumblr, Pinterest, Vine, Google+).
  • Embedded on site at NBC Universal to enhance client relationship and establish communication flows between agency and NBC Universal marketing, publicity, sales, sponsors and show production.
  • Effectively launched social campaigns that engaged national audiences, captured unique show voice, capitalized on developing trends, and met sponsors’ requirements.
  • Delivered detailed analytics on social engagement, reach and ROI metrics.
  • Managed creation of creative assets with NBC digital team, enhancing flow for fast GIF and meme delivery and increasing performance of shareable content.
  • Work featured in Mashable: Inside 'The Voice' Social Media Engine That Powered Season 3.

Al Roker Entertainment

January 2009 - December 2010
New York, NY
Production Office Coordinator
  • Organized and supported logistics of a dozen docu-reality TV programs from concept development through to post-production video deliverables.
  • Assisted VP of Production and Operations, managing day-to-day office operations, on-set permits and releases, and payroll.

The Patriot Ledger Newspaper

January – December 2007
Quincy, MA
News Reporter

  • Under tight deadlines, wrote and researched general assignment stories, obituaries, briefs and produced online video content by conducting in-person and phone interviews.

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Education

Elon University

Class of 2012
Elon, NC
MA, Interactive Media

  • Focused on technologies affect on users and the process of user-centered design and issues of usability.
  • Researched location-based services and mobile habits of collegiate sports fans, extended abstract published in Mobile-HCI 2012 conference proceedings, and presented in poster sessions.

Northeastern University

Class of 2010
Boston, MA
BA, Journalism and Cinema Studies

  • Summa Cum Laude
  • Held 6-month co-op positions at The Patriot Ledger (News Reporter), Al Roker Entertainment (Development Intern/PA) and Northern Light Productions (Research Intern).

Sports Production

  • Freelance Social Media
  • Provided live social media coverage for MLS' Twitter, Instagram, Snapchat and Vine account for Seattle Sounders 2016 home playoffs games and championship march.

Major League Soccer

  • Video Production Staff/Highlights Editor
  • Basketball, Football, Hockey, Baseball

Elon Athletics - Phoenix Vision

Northeastern Athletics - Matthews Arena

Awards

  • Best Reality Show Social TV - The Voice,Social TV Award2013
  • 'Ass-Kicker' of the Month, MXM Social, November 2012

Skills


  • Highly proficient writing, communication and presentation skills.
  • +3 years experience in project management tools and techniques: Agile principles; Scrum; writing SOWs; task and asset management with TFS Trello, JIRA; project timeline and budget tracking in Clarizen.
  • +5 years with social, email & web analysis tools: Salesforce / ExactTarget, Sysomos, Constant Contact, Radian6, Hootsuite, Google Analytics, and Excel.
  • +5 years in QA, content management systems and front-end development: HTML, CSS, Wordpress, Tumblr, Sitecore, Litmus for email QA, ExactTarget AMPScript.
  • +10 years in social, digital, print and video content creation: Adobe PhotoShop, Illustrator, InDesign; video editing with Final Cut Pro; DSLR photography.